Listar por palabra clave "Digital platform, E-commerce, Geomarketing, Micro and small enterprises, Scrum methodology"

    • Digital platform based on geomarketing as an improvement in micro and small enterprises 

      Crisóstomo-Berrocal, Teófilo; Sierra-Liñan, Fernando; Carbonell-Michael, Cabanillas (Institute of Advanced Engineering and Science, 2022-05-28)
      Acceso abierto
      “After the situation generated by the pandemic caused by COVID-19, micro and small enterprises (MSEs) faced a complex reality, having to cope with business uncertainty. This research proposes a digital platform based ...