Product Innovation, Market Intelligence and Pricing Capability as a Competitive Advantage in the International Performance of Startups: Case of Peru
Ver/
Descargar
(application/pdf: 1.125Mb)
(application/pdf: 1.125Mb)
Fecha
2022-08-28Autor(es)
Gómez-Prado, Romina
Alvarez-Risco, Aldo
Cuya-Velásquez, Berdy Briggitte
Anderson-Seminario, Maria de las Mercedes
Del-Aguila-Arcentales, Shyla
Yáñez, Jaime A.
Metadatos
Mostrar el registro completo del ítemResumen
“Since the COVID-19 pandemic arrived, various options have been created to export
products, with the creation and development of startups becoming a viable and significant option.
Previous research has described the influence of competitive business advantage on international
performance. However, the novelty of the current research was to evaluate the influence of the company’s capabilities, through the competitive advantage of the company as a mediator in international
performance. The study was based on the responses of 200 active startups in Peru. The PLS-SEM
technique was utilized with the company’s capabilities linked to internationalization processes as
independent variables, as well as market intelligence, product innovation, and pricing. The mediating
variable was competitive advantage, and the dependent variable was international performance. It
was found that all three capabilities influenced competitive advantage and, ultimately, international
performance. It was concluded that competitive advantage does not act as a mediator between
pricing capabilities and the international performance of startups. Moreover, it was determined that
competitive advantage acts as a mediator between two of the three assessed capabilities: market
intelligence capabilities and product innovation capabilities. The results were supported by the
reflective and formative evaluation of the results obtained through the applied technique. These
results could help create better programs to promote startups interested in internationalizing and
exporting products.“
Palabras clave
Colecciones
- Web of Science (WOS) [236]