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dc.contributor.authorBeltozar-Clemente, Saul
dc.contributor.authorSierra-Liñan, Fernando
dc.contributor.authorPucuhuayla-Revatta, Félix
dc.contributor.authorZapata-Paulin, Joselyn
dc.contributor.authorCabanillas-Carbonell, Michael
dc.date.accessioned2023-05-23T19:39:17Z
dc.date.available2023-05-23T19:39:17Z
dc.date.issued2023-01
dc.identifier.urihttps://hdl.handle.net/20.500.13053/8616
dc.description.abstract“After the isolation caused by the pandemic, the entertainment sector has been forced to change the way it markets its products and services, and users have been adapting to the change. The objective of this research article is to provide added value and innovation to the advertising promotions of movies in the premiere, through the development of a mobile application based on augmented reality to improve customers’ shopping experience. For which the Agile Mobile-D Methodology was used for the development of the application and the results were studied using 5 indicators: Time to choose a movie, where an improvement of 38.26% was obtained compared to the Pre-Test; regarding the indicator time to acquire information about the movie, an improvement of 81.33% was obtained. 33%; concerning the third indicator, time to initiate the purchase, an improvement of 88% was obtained; concerning the fourth indicator, time to obtain a reminder, an improvement of 83.33% was obtained, making the time with the use of the application shorter; finally, concerning the customer satisfaction indicator, 73% of the users who used the application rated their experience as between satisfied and very satisfied.“es_PE
dc.formatapplication/pdfes_PE
dc.language.isoenges_PE
dc.publisherInternational Association of Online Engineeringes_PE
dc.rightsinfo:eu-repo/semantics/openAccesses_PE
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/es_PE
dc.subjectfilm companies, digital marketing, movie theaters, augmented reality, mobile applicationes_PE
dc.title“Digital Tool for Film Promotion Through the Use of Augmented Reality“es_PE
dc.typeinfo:eu-repo/semantics/articlees_PE
dc.type.versioninfo:eu-repo/semantics/publishedVersiones_PE
dc.publisher.countryAUTes_PE
dc.subject.ocde1.02.00 -- Informática y Ciencias de la Informaciónes_PE


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