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Design and validation of the Brand Personality Scale in Tourist Destinations
(LLC CPC BUSINESS PERSPECTIVES, 2022-04-01)
"The new modality caused by COVID-19 has significantly affected tourism, from the
decrease in demand and the deterioration of facilities due to lack of budget to the
point of becoming unattractive. In response to this, ...
Acceso abierto
Design and validation of the Brand Personality Scale in Tourist Destinations
(LLC CPC Business Perspectives, 2022-04-01)
The new modality caused by COVID-19 has significantly affected tourism, from the decrease in demand and the deterioration of facilities due to lack of budget to the point of becoming unattractive. In response to this, the ...
Acceso abierto