Listar SCOPUS por autor "Haro-Zea, Karla Liliana"

    • Design and validation of the Brand Personality Scale in Tourist Destinations 

      Cruz-Tarrillo, Jose Joel; Haro-Zea, Karla Liliana; Apaza Tarqui, Edison Effer; Turpo-Chaparro, Josue (LLC CPC Business Perspectives, 2022-04-01)
      Acceso abierto
      The new modality caused by COVID-19 has significantly affected tourism, from the decrease in demand and the deterioration of facilities due to lack of budget to the point of becoming unattractive. In response to this, the ...