Browsing by Author "Crisóstomo-Berrocal, Teófilo"
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Digital platform based on geomarketing as an improvement in micro and small enterprises
Crisóstomo-Berrocal, Teófilo; Sierra-Liñan, Fernando; Carbonell-Michael, Cabanillas (Institute of Advanced Engineering and Science, 2022-05-28)Acceso abierto“After the situation generated by the pandemic caused by COVID-19, micro and small enterprises (MSEs) faced a complex reality, having to cope with business uncertainty. This research proposes a digital platform based ...