Browsing by Subject ""corporate social responsibility; customer satisfaction; customer trust; customer loyalty; retail banking; Peru""

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Effect of Corporate Social Responsibility on Consumer Satisfaction and Consumer Loyalty of Private Banking Companies in Peru

Leclercq-Machado,Luigi; Alvarez-Risco, Aldo; Esquerre-Botton, Sharon; Almanza-Cruz, Camila; Anderson-Seminario, Maria de las Mercedes; Del-Aguila-Arcentales, Shyla; Yáñez , Jaime A. (MDPI, 2022-07-25)
Acceso abierto

“This study aimed to determine the effect of corporate social responsibility (CSR) on consumer satisfaction and loyalty in the Peruvian private banking sector. A total of 390 bank consumers fulfilled an online survey. ...
Effect of Corporate Social Responsibility on Consumer Satisfaction and Consumer Loyalty of Private Banking Companies in Peru

Leclercq-Machado, Luigi; Alvarez-Risco, Aldo; Esquerre-Botton, Sharon; Almanza-Cruz, Camila; Anderson-Seminario, María de las Mercedes; Del-Aguila-Arcentales, Shyla; Yáñez, Jaime A. (MDPI, 2022-07-25)
Acceso abierto

“This study aimed to determine the effect of corporate social responsibility (CSR) on consumer satisfaction and loyalty in the Peruvian private banking sector. A total of 390 bank consumers fulfilled an online survey. ...