Listar Artículos Científicos por autor "Del-Aguila-Arcentales, Shyla"
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Product Innovation, Market Intelligence and Pricing Capability as a Competitive Advantage in the International Performance of Startups: Case of Peru
Gómez-Prado, Romina; Alvarez-Risco, Aldo; Cuya-Velásquez, Berdy Briggitte; Anderson-Seminario, Maria de las Mercedes; Del-Aguila-Arcentales, Shyla; Yáñez, Jaime A. (MDPI, 2022-08-28)Acceso abierto“Since the COVID-19 pandemic arrived, various options have been created to export products, with the creation and development of startups becoming a viable and significant option. Previous research has described the ... -
Sustainable Fashion and Consumption Patterns in Peru: An Environmental-Attitude-Intention-Behavior Analysis
Leclercq-Machado, Luigi; Alvarez-Risco, Aldo; Gómez-Prado, Romina; Cuya-Velásquez, Berdy Briggitte; Esquerre-Botton, Sharon; Morales-Ríos, Flavio; Almanza-Cruz, Camila; Castillo-Benancio, Sarahit; Anderson-Seminario, María de las Mercedes; Del-Aguila-Arcentales, Shyla; Yáñez , Jaime A. (MDPI, 2022-08-12)Acceso abierto“This study aims to outline the influence of Environmental Attitude (EA) in Purchase Intention (PI) and Purchase Behavior (PB). The Theory of Reasoned Action (TRA) was extended by adding Environmental Concern (EC) and ...