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Effect of Corporate Social Responsibility on Consumer Satisfaction and Consumer Loyalty of Private Banking Companies in Peru 

Leclercq-Machado, Luigi; Alvarez-Risco, Aldo; Esquerre-Botton, Sharon; Almanza-Cruz, Camila; Anderson-Seminario, María de las Mercedes; Del-Aguila-Arcentales, Shyla; Yáñez, Jaime A. (MDPI, 2022-07-25)
"This study aimed to determine the effect of corporate social responsibility (CSR) on consumer satisfaction and loyalty in the Peruvian private banking sector. A total of 390 bank consumers fulfilled an online survey. ...
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AuthorAlmanza-Cruz, Camila (1)Alvarez-Risco, Aldo (1)
Anderson-Seminario, María de las Mercedes (1)
Del-Aguila-Arcentales, Shyla (1)
Esquerre-Botton, Sharon (1)
Leclercq-Machado, Luigi (1)
Yáñez, Jaime A. (1)
Subject
"corporate social responsibility; customer satisfaction; customer trust; customer loyalty; retail banking; Peru" (1)
... View MoreDate2022 (1)

Contact Us:  repositoriodigital@wienergroup.com