Listar SCOPUS por palabra clave "brand personality, tourism, model, scale, marketing"
-
Design and validation of the Brand Personality Scale in Tourist Destinations
(LLC CPC Business Perspectives, 2022-04-01)Acceso abiertoThe new modality caused by COVID-19 has significantly affected tourism, from the decrease in demand and the deterioration of facilities due to lack of budget to the point of becoming unattractive. In response to this, the ...