Listar SCOPUS por palabra clave "film companies, digital marketing, movie theaters, augmented reality, mobile application"

    • "Digital Tool for Film Promotion Through the Use of Augmented Reality" 

      Beltozar-Clemente, Saul; Sierra-Liñan, Fernando; Pucuhuayla-Revatta, Félix; Zapata-Paulin, Joselyn; Cabanillas-Carbonell, Michael (International Association of Online Engineering, 2023-01)
      Acceso abierto
      "After the isolation caused by the pandemic, the entertainment sector has been forced to change the way it markets its products and services, and users have been adapting to the change. The objective of this research ...