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Product Innovation, Market Intelligence and Pricing Capability as a Competitive Advantage in the International Performance of Startups: Case of Peru
(MDPI, 2022-08-28)
Since the COVID-19 pandemic arrived, various options have been created to export products, with the creation and development of startups becoming a viable and significant option. Previous research has described the influence ...
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Consumer Patterns of Sustainable Clothing Based on Theory of Reasoned Action: Evidence from Ecuador
(Sustainability (Switzerland), 2022-11-09)
Corporations need to understand the factors that influence purchase intention. The current study aimed to understand sustainable clothing patterns in Ecuador. A total of 343 Ecuadorian consumers completed an online survey; ...
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