Browsing Web of Science (WOS) by Subject ""corporate social responsibility; customer satisfaction; customer trust; customer loyalty; retail banking; Peru""
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Effect of Corporate Social Responsibility on Consumer Satisfaction and Consumer Loyalty of Private Banking Companies in Peru
(MDPI, 2022-07-25)Acceso abierto“This study aimed to determine the effect of corporate social responsibility (CSR) on consumer satisfaction and loyalty in the Peruvian private banking sector. A total of 390 bank consumers fulfilled an online survey. ...