Listar Web of Science (WOS) por palabra clave "brand personality, tourism, model, scale, marketing"
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Design and validation of the Brand Personality Scale in Tourist Destinations
(LLC CPC BUSINESS PERSPECTIVES, 2022-04-01)Acceso abierto“The new modality caused by COVID-19 has significantly affected tourism, from the decrease in demand and the deterioration of facilities due to lack of budget to the point of becoming unattractive. In response to this, ...