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Product Innovation, Market Intelligence and Pricing Capability as a Competitive Advantage in the International Performance of Startups: Case of Peru
(MDPI, 2022-08-28)
“Since the COVID-19 pandemic arrived, various options have been created to export
products, with the creation and development of startups becoming a viable and significant option.
Previous research has described the ...
Acceso abierto
Sustainable Fashion and Consumption Patterns in Peru: An Environmental-Attitude-Intention-Behavior Analysis
(MDPI, 2022-08-12)
“This study aims to outline the influence of Environmental Attitude (EA) in Purchase Intention (PI) and Purchase Behavior (PB). The Theory of Reasoned Action (TRA) was extended by adding
Environmental Concern (EC) and ...
Acceso abierto