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dc.contributor.authorCruz-Tarrillo, Jose Joeles_ES
dc.contributor.authorHaro-Zea, Karla Lilianaes_ES
dc.contributor.authorApaza Tarqui, Edison Efferes_ES
dc.contributor.authorTurpo-Chaparro, Josuees_ES
dc.date.accessioned2022-10-20T21:16:13Z
dc.date.available2022-10-20T21:16:13Z
dc.date.issued2022-04-01
dc.identifier.urihttps://hdl.handle.net/20.500.13053/6884
dc.description.abstractThe new modality caused by COVID-19 has significantly affected tourism, from the decrease in demand and the deterioration of facilities due to lack of budget to the point of becoming unattractive. In response to this, the objective of this research work is to design and validate a scale to measure Brand Personality in Tourist Destinations (BPTD). The results were structured in three phases. In the first phase, an exhaustive search of the bibliography and first version of the instrument were generated. Moreover, a panel of 12 professionals between academics and managers was held, who evaluated the features and content validation by a panel of 7 experts. In the second phase, data collection was carried out with the participation of 998 tourists. In the third phase, exploratory and confirmatory factor analysis was carried out, obtaining a KMO of 0.979 and a p-value of 0.000. The total explained variance of the 21 items grouped in three dimensions represents 87.27%. In the confirmatory analysis, χ2 = 921.57, p = 0.000, RMR = 0.069, GFI = 0.917, AGFI = 0.829, CFI = 0.980, TLI = 0.976, NFI = 0.975, IFI = 0.980 and RMSA = 0.065, with an appropriate internal consistency (performance: α = 0.984; social innovation α = 0.982; honesty α = 0.964). Composite reliability was CR > 0.70 and convergent validity was AVE > 0.5. In conclusion, the values imply an acceptable adjustment, for which the model is adequate, and the scale is valid to be applied in tourism.es_ES
dc.formatapplication/pdfes_ES
dc.language.isoenges_ES
dc.publisherLLC CPC Business Perspectiveses_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/es_ES
dc.subjectbrand personality, tourism, model, scale, marketinges_ES
dc.titleDesign and validation of the Brand Personality Scale in Tourist Destinationses_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.identifier.doihttp://dx.doi.org/10.21511/im.18(2).2022.01es_ES
dc.type.versioninfo:eu-repo/semantics/publishedVersiones_ES
dc.publisher.countryESes_ES
dc.subject.ocdehttp://purl.org/pe-repo/ocde/ford#3.03.00es_ES


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