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dc.contributor.authorLeclercq-Machado,Luigies_ES
dc.contributor.authorAlvarez-Risco, Aldoes_ES
dc.contributor.authorEsquerre-Botton, Sharones_ES
dc.contributor.authorAlmanza-Cruz, Camilaes_ES
dc.contributor.authorAnderson-Seminario, Maria de las Mercedeses_ES
dc.contributor.authorDel-Aguila-Arcentales, Shylaes_ES
dc.contributor.authorYáñez , Jaime A.es_ES
dc.date.accessioned2022-11-18T17:12:18Z
dc.date.available2022-11-18T17:12:18Z
dc.date.issued2022-07-25
dc.identifier.urihttps://hdl.handle.net/20.500.13053/7152
dc.description.abstract“This study aimed to determine the effect of corporate social responsibility (CSR) on consumer satisfaction and loyalty in the Peruvian private banking sector. A total of 390 bank consumers fulfilled an online survey. It evaluated the effect of corporate social responsibility (CSR), customer satisfaction (CS), and customer trust (CT) on customer loyalty. The results suggest that CSR and customer satisfaction, through customer trust, have a positive effect on customer loyalty. The model explained 63.6% of customer loyalty. Outcomes of the bootstrapping test showed that the path coefficients were significant. The research findings may help bank managers to understand customers’ satisfaction and trust, which can create a preference and loyalty for their firms. The study’s novelty is based on the use of the partial least square structural equation modeling technique (PLS-SEM) to evaluate CSR in the financial sector in Peru. “es_ES
dc.formatapplication/pdfes_ES
dc.language.isoenges_ES
dc.publisherMDPIes_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/es_ES
dc.subject"corporate social responsibility; customer satisfaction; customer trust; customer loyalty; retail banking; Peru"es_ES
dc.titleEffect of Corporate Social Responsibility on Consumer Satisfaction and Consumer Loyalty of Private Banking Companies in Perues_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.identifier.doihttps://doi.org/10.3390/su14159078es_ES
dc.type.versioninfo:eu-repo/semantics/publishedVersiones_ES
dc.publisher.countryCHes_ES
dc.subject.ocdehttp://purl.org/pe-repo/ocde/ford#3.03.00es_ES


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