Examinando por Autor "Anderson-Seminario, María de las Mercedes"

Mostrando 1 - 4 de 4

Acceso abierto
Effect of Corporate Social Responsibility on Consumer Satisfaction and Consumer Loyalty of Private Banking Companies in Peru
(MDPI, 2022-07-25) Leclercq-Machado, Luigi; Alvarez-Risco, Aldo; Esquerre-Botton, Sharon; Almanza-Cruz, Camila; Anderson-Seminario, María de las Mercedes; Del-Aguila-Arcentales, Shyla; Yáñez, Jaime A.
“This study aimed to determine the effect of corporate social responsibility (CSR) on consumer satisfaction and loyalty in the Peruvian private banking sector. A total of 390 bank consumers fulfilled an online survey. It evaluated the effect of corporate social responsibility (CSR), customer satisfaction (CS), and customer trust (CT) on customer loyalty. The results suggest that CSR and customer satisfaction, through customer trust, have a positive effect on customer loyalty. The model explained 63.6% of customer loyalty. Outcomes of the bootstrapping test showed that the path coefficients were significant. The research findings may help bank managers to understand customers’ satisfaction and trust, which can create a preference and loyalty for their firms. The study’s novelty is based on the use of the partial least square structural equation modeling technique (PLS-SEM) to evaluate CSR in the financial sector in Peru.“
Acceso abierto
Multitasking Behavior and Perceptions of Academic Performance in University Business Students in Mexico during the COVID-19 Pandemic
(Tech Science Press, 2022-05-27) Gonzáles-Gutierrez, Victoria; Alvarez-Risco, Aldo; Estrada-Merino, Alfredo; Anderson-Seminario, María de las Mercedes; Mlodzianowska, Sabina; Del-Aguila-Arcentales, Shyla; Yáñez, Jaime A.
“The current study measures the influence of multitasking behavior and self-efficacy for self-regulated learning (SESRL) on perceptions of academic performance and views in university students during the COVID-19 pandemic in Mexico. 264 university students fulfilled an online questionnaire. It was observed that multitasking behavior negatively influences SESRL (−0.203), while SESRL showed a positive influence of 0.537 on perceptions of academic performance, and multitasking behavior had an influence of −0.097 on the perception of academic performance. Cronbach’s alpha and Average Variance Extracted values were 0.809 and 0.577 (multitasking behavior), 0.819 and 0.626 (SESRL), 0.873 and 0.725 (perceptions of academic performance), respectively. The results of the bootstrapping test showed that the path coefficients were significant. The study outcomes can support new plans in universities to ensure the best academic outcomes. Our study showed evidence of the COVID-19 impact on education behavior. This study’s novelty is based on using the partial least square structural equation modeling (PLS-SEM) technique to evaluate these variables“
Acceso abierto
Multitasking Behavior and Perceptions of Academic Performance in University Business Students in Mexico during the COVID-19 Pandemic
(Tech Science Press, 2022-05-27) Gonzáles-Gutierrez, Victoria; Alvarez-Risco, Aldo; Estrada-Merino, Alfredo; Anderson-Seminario, María de las Mercedes; Mlodzianowska, Sabina; Del-Aguila-Arcentales, Shyla; Yáñez, Jaime A.
“The current study measures the influence of multitasking behavior and self-efficacy for self-regulated learning (SESRL) on perceptions of academic performance and views in university students during the COVID-19 pandemic in Mexico. 264 university students fulfilled an online questionnaire. It was observed that multitasking behavior negatively influences SESRL (−0.203), while SESRL showed a positive influence of 0.537 on perceptions of academic performance, and multitasking behavior had an influence of −0.097 on the perception of academic performance. Cronbach’s alpha and Average Variance Extracted values were 0.809 and 0.577 (multitasking behavior), 0.819 and 0.626 (SESRL), 0.873 and 0.725 (perceptions of academic performance), respectively. The results of the bootstrapping test showed that the path coefficients were significant. The study outcomes can support new plans in universities to ensure the best academic outcomes. Our study showed evidence of the COVID-19 impact on education behavior. This study’s novelty is based on using the partial least square structural equation modeling (PLS-SEM) technique to evaluate these variables“
Acceso abierto
Sustainable Fashion and Consumption Patterns in Peru: An Environmental-Attitude-Intention-Behavior Analysis
(MDPI, 2022-08-12) Leclercq-Machado, Luigi; Alvarez-Risco, Aldo; Gómez-Prado, Romina; Cuya-Velásquez, Berdy Briggitte; Esquerre-Botton, Sharon; Morales-Ríos, Flavio; Almanza-Cruz, Camila; Castillo-Benancio, Sarahit; Anderson-Seminario, María de las Mercedes; Del-Aguila-Arcentales, Shyla; Yáñez , Jaime A.
“This study aims to outline the influence of Environmental Attitude (EA) in Purchase Intention (PI) and Purchase Behavior (PB). The Theory of Reasoned Action (TRA) was extended by adding Environmental Concern (EC) and Perceived Environmental Knowledge (PEK) as EA predictors. A total of 396 responses from Peru were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). In the findings, Environmental Attitude acts as a mediator between Environmental Concern and Perceived Environmental Knowledge, and Purchase Intention. Additionally, this actual interrelationship results in a positive relationship with Purchase Behavior. Subjective Norms were not an essential predictor of Purchase Intention, which validates previous studies. Our findings suggest that Peruvian consumers prefer sustainable clothing because they are concerned with and aware of current environmental issues. Consequently, their attitude is shaped based on environmental concern and perceived environmental knowledge, resulting in an increasing intention to buy sustainable clothes, which are aimed at reducing environmental impact. The research findings may support the marketing and selling strategies of firms to show that their brands are green and can generate more interest in current and future customers. The novelty is based on using the partial least squares structural equation modeling (PLS-SEM) technique.“