Examinando por Autor "Bohorquez Flores, Richar Ivan"

Mostrando 1 - 1 de 1

Acceso abierto
Nivel de control y la prevención del delito de falsificación de marcas en prendas de vestir en el Centro Comercial Gamarra. La Victoria – Perú
(Universidad Privada Norbert Wiener, 2018-02-07) Bohorquez Flores, Richar Ivan; Puente Saldaña, Rosa Ernestina
It is indisputable that the practice of trademark counterfeiting generates numerous damages to the owner and obviously to the brand itself. The present investigation has considered the level of control as a core aspect to prevent these cases. Counterfeiting is considered an illegal practice where it damages the right of exclusivity of the owner who has a trademark registration; therefore, the government has to assure the owner of the protection and its exclusive use in our country. The objective of the study was to evaluate the level of control and its relationship with the prevention of the crime of trademark counterfeiting in garments in the Gamarra shopping center. La Victoria - Peru. The present investigation is of the applied type, according to the nature of the object of study, the research is framed in the evaluative level, supported by a descriptive field research; the study responds to a non-experimental design because these studies were conducted without the manipulation of variables. Likewise, the population was made up of garment companies in the Gamarra shopping center. La Victoria - Peru and the sample is not probabilistic for convenience made up of 30 clothing vendors in the Gamarra shopping center. The techniques to be used for the present study are the observation and the survey, the instrument is the questionnaire and the analysis sheet.