Examinando por Autor "Bruno Quispe, Mayra"

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    Publicidad farmacéutica de antigripales y automedicación en usuarios de la botica Unión del distrito de San Antonio. Huarochiri – 2021
    (Universidad Privada Norbert Wiener, 2021-08-13) Ayala Niño, Norma Luz; Bruno Quispe, Mayra; Ñañez del Pino, Daniel
    OBJECTIVE: To determine the relationship between pharmaceutical advertising for cold and flu medications and self-medication among users of the Unión drugstore in the district of San Antonio-Huarochirí in 2021. METHOD: Data collection was used as the instrument to test our hypothesis through statistical analysis. The research method was scientific-deductive and observational, descriptive, prospective, cross-sectional, and correlational. RESULTS: Of a total of 347 users, the most consumed cold and flu medication groups were analgesics (76.9%), followed by antihistamines (33.4%). CONCLUSIONS: It is concluded that pharmaceutical advertising significantly influences users of the Unión drugstore to self-medicate with cold and flu medications.