Examinando por Autor "Díaz Sánchez, Deysi"

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    Satisfacción del cliente con la atención brindada en una cadena de boticas del distrito de Magdalena del Mar. Lima, 2017
    (Universidad Privada Norbert Wiener, 2018-04-23) Díaz Sánchez, Deysi; Vega Torres, Mireyda; Caldas Herrera, Emma
    The objective of this research was to determine the level of customer satisfaction with the care provided at a drugstore chain in the Magdalena del Mar district, Lima, in 2017. The study was descriptive, with a prospective, non-experimental field, and cross-sectional methodological design. The data collection technique was a survey, and the sample was composed of 363 users. The measurement instrument was designed according to the SERVQUAL model. It was determined that, overall, 92.56% of users were satisfied with the care received. The level of satisfaction was very high in each of the study's dimensions, with the lowest satisfaction value being 97.80% in the dimensions of responsiveness and empathy.