Examinando por Autor "Deluich Bobadilla, César Armando"

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    Influencia de la publicidad en la decisión de compra de productos farmacéuticos antiinflamatorios no esteroideos de venta libre (AINE) en consumidores en Lima Metropolitana durante el mes de setiembre de 2012
    (Universidad Privada Norbert Wiener, 2013) Mayma Aguirre, Carlos Martín; Orellana Torres, Gabriela; Deluich Bobadilla, César Armando
    Objective: To determine the influence of advertising on the purchase of over-the-counter nonsteroidal anti-inflammatory drugs (NSAIDs) among consumers from different districts of Metropolitan Lima. Method: A total of 300 surveys with 11 questions were conducted among individuals who had at some point acquired over-the-counter NSAIDs and who were residents of Metropolitan Lima. Results: Seventy percent indicated that advertising influences their decision to purchase NSAIDs at the pharmacy; 12% consult a pharmacist when buying NSAIDs. Fifty-one percent are unaware that frequent use of NSAIDs causes harm. Furthermore, 45% relate frequent advertising of NSAIDs with greater confidence and safety when purchasing them. Conclusions: Advertising influences consumers when purchasing over-the-counter NSAIDs. Moreover, it was found that pharmacists are not consulted, that the adverse effects of frequent use are unknown, and that frequent advertising conveys trust and security to acquire over-the-counter NSAIDs.