Examinando por Autor "Dueñas Flores, Susan Marlene"

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    Estrategias de benchmarking para el posicionamiento de farmacias en Lima Metropolitana – 2022
    (Universidad Privada Norbert Wiener, 2023-04-27) Dueñas Flores, Susan Marlene; Tirado Risco, Fiorella Brigitte; Rojas Wisa, Oscar Favio
    The objective was to determine the relationship between Benchmarking strategies and the positioning of pharmacies in Metropolitan Lima – 2022. A study with a hypothetical-deductive method, quantitative approach, basic type, non-experimental, correlational, and cross-sectional design was conducted. The population sample included 40 pharmacy technicians and customers. The instruments used were two questionnaires to collect data on benchmarking strategies and positioning, and the Spearman's Rho non-parametric test was applied. Results: Significant associations were found between pharmacy positioning and process analysis, with a low positive relationship (rho = 0.375; p = 0.017); minimal with information sharing, with a low positive coefficient (rho = 0.288; p = 0.072); and non-significant with efficacy analysis (rho = 0.160; p = 0.323). Conclusion: There is a low positive significant relationship between Benchmarking strategies and pharmacy positioning (rho = 0.339; p = 0.032).