Examinando por Autor "Gutiérrez Ramos, Triny Miluska"

Seleccione resultados tecleando las primeras letras
Mostrando 1 - 1 de 1
  • Miniatura
    PublicaciónAcceso abierto
    Marketing farmacéutico y su relación con el uso de fármacos de venta libre para la cefalea en usuarios de una cadena de boticas, Huaral – 2023
    (Universidad Privada Norbert Wiener, 2023-11-20) Gutiérrez Ramos, Triny Miluska; León Apac, Gabriel Enrique
    The purpose of this research was to determine the relationship between pharmaceutical marketing and the use of over-the-counter drugs for headaches among users of a pharmacy chain in Huaral in 2023. The methodological approach used was hypothetical-deductive, of a basic type, with a quantitative approach, non-experimental design, correlational scope, cross-sectional, and non-probabilistic sampling. The sample consisted of 300 users who visited the pharmacy to purchase medications for headaches, to whom an instrument with 24 questions was applied, using the survey technique. A total of 93% stated that pharmaceutical marketing had a moderate presence in the use of drugs for headaches; in addition, a Spearman’s rho of 0.382 was obtained between pharmaceutical marketing and the use of over-the-counter drugs for headaches. It was concluded that there is a slight positive relationship between the two research variables.