Examinando por Autor "Rojas Cardenas, Nathalie Felicita"

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    Publicidad y consumo de productos farmacéuticos de venta libre (OTC) en usuarios que acuden a establecimientos farmacéuticos del distrito de Santa Anita. Julio, 2021
    (Universidad Privada Norbert Wiener, 2022-01-17) Garcia Osorio, Carmen Elena; Rojas Cardenas, Nathalie Felicita; Ñañez del Pino, Daniel
    Pharmaceutical industries currently make large investments in advertising for over-the-counter (OTC) products. As a result, people are influenced by the excessive information, sometimes overlooking adverse reactions, contraindications, and drug interactions. Therefore, the objective of this research was to evaluate the relationship between advertising and the consumption of OTC pharmaceutical products among users visiting pharmaceutical establishments in the Santa Anita district in July 2021. Methodology: The approach was quantitative, with an observational, analytical, cross-sectional, and prospective design. The population was divided into age groups (18–25, 26–40, and 41–60 years) of both sexes. The sample consisted of 402 users. A survey, previously validated by expert judgment and reliability analysis, was used to measure the level of perception and attitude toward advertising and its relationship with the study variables. Pearson's Chi-squared test was used for statistical analysis via SPSS Statistics. Results: 63.7% of participants had a medium level of perception and attitude toward OTC consumption in relation to advertising. The most consumed OTC medications were Panadol® 500 mg tablets (28.4%), followed by Doloflam® 200 mg tablets (9.0%), and Alercet® 10 mg tablets (8.2%). The advertising media with the most impact were television (51.7%) and social media (26.1%), with the most used advertising element being the slogan (33.1%). Perception toward OTC consumption in relation to advertising was at a medium level (70.9%), and the attitude was also at a medium level (54.0%). Conclusion: A relationship exists between advertising and the consumption of OTC pharmaceutical products among users visiting pharmaceutical establishments in the Santa Anita district in July 2021.