Examinando por Autor "Sánchez Córdova, Rubén Raúl"

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    Influencia de la publicidad de medicamentos de venta libre relacionado con la automedicación en pobladores adultos que asisten a los establecimientos farmacéuticos de Collique – Comas, abril–noviembre del 2019
    (Universidad Privada Norbert Wiener, 2021-05-20) Sánchez Córdova, Rubén Raúl; Saucedo Ventura, Rosa Nelvi; Caldas Herrera, Emma
    Self-medication is one expression of self-care practiced by humans, and advertising for Over-The-Counter (OTC) medications is recognized as an influential factor. This led to an investigation into the relationship between these two variables among residents of the Collique locality in the Comas district. The following Objective was proposed: To evaluate the influence of OTC medication advertising and self-medication in adult residents visiting pharmaceutical establishments in Collique – Comas. Study type and methodology: A prospective, non-experimental, descriptive, observational, and quantitative study was conducted. Based on the number of residents and pharmaceutical establishments, 456 surveys were distributed, with 57 surveys per establishment. Results: 95.2% of the residents visiting pharmaceutical establishments in Collique, Comas, had witnessed OTC medication advertising in the media, while 4.8% reported not having done so. The most frequently viewed communication medium was television (90%). 91.2% of the studied population self-medicated with OTC drugs without a prescription, and 50.7% self-medicated due to the influence of advertising perceived in the media. Conclusion: Medication advertising in the media does influence the population of Comas, encouraging self-medication.