Examinando por Autor "Salas Arana, Loida Raquel"

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    Knowledge of dental marketing of dental surgeons of the Clinica estomatológica Victor Raul Haya de la Torre, Lima-Perú; 2021
    (Universidad Privada Norbert Wiener, 2021-12-11) Salas Arana, Loida Raquel; Iturria Reátegui, Ingrid Rosa Isabel
    Objective: To evaluate the knowledge of marketing among dentists. Materials and Methods: This was an observational, descriptive, and cross-sectional study. The sample consisted of 88 dentists working at the “Clínica Víctor Raúl Haya de la Torre” in the district of Breña, Lima, Peru. The relationship between variables was determined using the Chi-square test. Results: The study found that 69.3% of dentists had a "good" level of marketing knowledge, while 30.7% had a "poor" level. No relationship was found between knowledge and age (P:0.351), sex (P:0.606), years since graduation (P:0.081), work experience (P:0.358), or area of occupation (P:0.159). Conclusions: A total of 69.3% of dentists had a "good" level of marketing knowledge. No relationship was identified between knowledge and age, sex, years since graduation, work experience, or area of occupation.