Examinando por Autor "Valeriano Romero, Vanessa Cristina"

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    Influencia de la publicidad y propaganda en el consumo de productos farmacéuticos de venta libre (OTC) en el distrito de San Martín de Porres. Periodo junio 2018
    (Universidad Privada Norbert Wiener, 2018-11-21) Juica Paucar, Pablo Rodolfo; Valeriano Romero, Vanessa Cristina; López Parra, Ronal Rosendo
    Influence of Advertising and Promotion on the Consumption of Over-the-Counter (OTC) Pharmaceutical Products in San Martín de Porres, June 2018 Objective: To determine the degree of influence of advertising and promotion on the consumption of OTC pharmaceutical products. Methodology: A descriptive, observational, cross-sectional study was conducted with a sample of 244 users, grouped by age (18–25, 26–40, 41–60, and ≥60 years) and gender (male/female). Results: The degree of influence of advertising and promotion on the purchase of OTC medicines was high; 61.89% reported being influenced, while 38.11% indicated no influence. The main types of advertising and promotion influencing consumption were: television (63.93%), posters (14.75%), radio (14.35%), magazines (0.81%), and others (6.15%). Regarding knowledge of adverse effects, 33.20% of participants were aware, whereas 66.80% were not. The most frequently consumed medicines were Apronax (30.33%), Panadol (11.48%), Panadol Antigripal (9.02%), and Dolocordralán (8.61%). The population rated pharmaceutical advertising as excellent/good (25.82%), fair (64.75%), poor (4.10%), and very poor (0.82%). Male participants predominated (56.56%) compared to females (43.44%). Conclusions: The influence of pharmaceutical advertising and promotion on users’ purchasing decisions of OTC products is high, with television exerting the greatest impact. Most users reported lacking knowledge about adverse effects.