Examinando por Autor "Vera Ricaldi, Juliza Esmeralda"

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    Impacto de la publicidad en el consumo de medicamentos de venta libre en habitantes que acuden a establecimientos farmacéuticos en la avenida Alfonso Ugarte de Lima, 2024
    (Universidad Privada Norbert Wiener, 2025-05-23) Baldeón Gutierrez, Rosa Angélica; Vera Ricaldi, Juliza Esmeralda; Parreño Tipián, Juan Manuel
    The study entitled "Impact of Advertising on the Consumption of Over-the-Counter Medications among Individuals Visiting Pharmaceutical Establishments on Avenida Alfonso Ugarte in Lima, 2024" aimed to determine how advertising influenced the consumption of over-the-counter (OTC) medications. This research was classified as basic and was based on a hypothetical-deductive approach, with a quantitative, non-experimental, correlational, and cross-sectional design. The results showed that 55.5% of the participants were between 26 and 46 years of age, and 60.7% were women. In addition, 38.2% had completed higher technical education, and 54.9% reported purchasing medications one to three times per month. A total of 61.8% of respondents indicated that internal factors influenced their purchasing decisions, while 35.3% stated that the medications they acquired were recommended by healthcare professionals. Notably, 71.7% of participants believed that pharmaceutical promotions affected their consumption decisions. The hypothesis analysis yielded p-values of 0.009 and 0.002, both below the 0.05 threshold, which led to the rejection of the null hypothesis (Ho) and acceptance of the alternative hypothesis (H1), with a Spearman’s Rho value of 0.800, indicating a very strong correlation. In conclusion, there was a significant correlation between advertising and the consumption of over-the-counter medications.