Examinando por Materia "7P's"

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Influence of the marketing mix (7p's) on patient satisfaction for the promotion of the American dental medical center in Santiago de Surco, Lima – 2022
(Universidad Privada Norbert Wiener, 2023-05-08) Mejia Rivera, Manuel Adolfo; Rojas Ortega, Raúl Antonio
The study aims to determine the relationship between the marketing mix (7P's) and patient satisfaction for the promotion of a dental center in Lima, 2022. The methodology employed was hypothetical-deductive, with a quantitative approach. The study was applied, non-experimental, and correlational in design. The population consisted of 400 patients who visited the Centro Médico Odontológico Americano, with a sample of 196 patients selected probabilistically by simple random sampling, who met the inclusion and exclusion criteria. The instrument used was a survey consisting of two questionnaires: the first about the marketing mix (7P’s), containing 34 questions, and the second to assess patient satisfaction, containing four questions. The content of the survey was validated through expert judgment by three professionals with Master's and Doctorate degrees. Results showed that most patients agreed with the marketing mix (7P’s), and 73% agreed with their level of satisfaction. Additionally, 17% were completely satisfied with the marketing mix. The Spearman's Rho coefficient was 0.506, and the p-value was 0.000. Conclusion: It was concluded that there is a significant relationship between the marketing mix (7P’s) and patient satisfaction, with 73% agreeing and a p-value of 0.000 (p < 0.05).