Examinando por Materia "Captación de pacientes odontológicos"

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    Influencia de las redes sociales en la captación de pacientes odontológicos nuevos en una clínica dental privada en Lima – Perú, 2021.
    (Universidad Privada Norbert Wiener, 2021-12-16) Calderón Garay, Rodrigo; Chanamé Marín, Ann Rosemary
    The main objective of this research was to determine the influence of social media on the acquisition of new dental patients in a private dental clinic in the city of Lima. A quantitative, observational, descriptive, cross-sectional study was conducted. A questionnaire based on the one presented by Alalawi et al. (2019) was used, consisting of 22 questions (Cronbach's Alpha of 0.71), and was administered virtually to 187 patients. The results highlight the importance of social media, with Facebook having the highest prevalence at 46.52%, followed by Instagram at 32.62%, TikTok at 18.18%, and the least presence on Twitter at only 2.67%. The factors influencing the choice of a dental service were the facilities and technological equipment (79.68%), followed by recommendations from friends and/or family (62.56%), and the least important factor was whether the dentist works for the state (11.76%). Regarding the factors influencing the search for the dentist’s social media for the choice of dental services, posts showing before-and-after treatment (70.06%) were the most influential, followed by the original and engaging content posted by the dentist (58.29%), and lastly, the number of "likes" the dentist has on social media (26.74%). According to demographic data, both male and female patients aged 18-29 showed a higher preference for Facebook, while those aged 30-59 preferred Instagram and TikTok. The study concludes the importance of social media in acquiring new dental patients.