Examinando por Materia "Drug Publicity"

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Acceso abierto
Impacto de la publicidad en el consumo de medicamentos de venta libre en habitantes que acuden a establecimientos farmacéuticos en la avenida Alfonso Ugarte de Lima, 2024
(Universidad Privada Norbert Wiener, 2025-05-23) Baldeón Gutierrez, Rosa Angélica; Vera Ricaldi, Juliza Esmeralda; Parreño Tipián, Juan Manuel
The study entitled "Impact of Advertising on the Consumption of Over-the-Counter Medications among Individuals Visiting Pharmaceutical Establishments on Avenida Alfonso Ugarte in Lima, 2024" aimed to determine how advertising influenced the consumption of over-the-counter (OTC) medications. This research was classified as basic and was based on a hypothetical-deductive approach, with a quantitative, non-experimental, correlational, and cross-sectional design. The results showed that 55.5% of the participants were between 26 and 46 years of age, and 60.7% were women. In addition, 38.2% had completed higher technical education, and 54.9% reported purchasing medications one to three times per month. A total of 61.8% of respondents indicated that internal factors influenced their purchasing decisions, while 35.3% stated that the medications they acquired were recommended by healthcare professionals. Notably, 71.7% of participants believed that pharmaceutical promotions affected their consumption decisions. The hypothesis analysis yielded p-values of 0.009 and 0.002, both below the 0.05 threshold, which led to the rejection of the null hypothesis (Ho) and acceptance of the alternative hypothesis (H1), with a Spearman’s Rho value of 0.800, indicating a very strong correlation. In conclusion, there was a significant correlation between advertising and the consumption of over-the-counter medications.
Acceso abierto
Influencia de la publicidad de medicamentos de venta libre relacionado con la automedicación en pobladores adultos que asisten a los establecimientos farmacéuticos de Collique – Comas, abril–noviembre del 2019
(Universidad Privada Norbert Wiener, 2021-05-20) Sánchez Córdova, Rubén Raúl; Saucedo Ventura, Rosa Nelvi; Caldas Herrera, Emma
Self-medication is one expression of self-care practiced by humans, and advertising for Over-The-Counter (OTC) medications is recognized as an influential factor. This led to an investigation into the relationship between these two variables among residents of the Collique locality in the Comas district. The following Objective was proposed: To evaluate the influence of OTC medication advertising and self-medication in adult residents visiting pharmaceutical establishments in Collique – Comas. Study type and methodology: A prospective, non-experimental, descriptive, observational, and quantitative study was conducted. Based on the number of residents and pharmaceutical establishments, 456 surveys were distributed, with 57 surveys per establishment. Results: 95.2% of the residents visiting pharmaceutical establishments in Collique, Comas, had witnessed OTC medication advertising in the media, while 4.8% reported not having done so. The most frequently viewed communication medium was television (90%). 91.2% of the studied population self-medicated with OTC drugs without a prescription, and 50.7% self-medicated due to the influence of advertising perceived in the media. Conclusion: Medication advertising in the media does influence the population of Comas, encouraging self-medication.
Acceso abierto
Influencia de la publicidad y propaganda en el consumo de productos farmacéuticos de venta libre (OTC) en el distrito de San Martín de Porres. Periodo junio 2018
(Universidad Privada Norbert Wiener, 2018-11-21) Juica Paucar, Pablo Rodolfo; Valeriano Romero, Vanessa Cristina; López Parra, Ronal Rosendo
Influence of Advertising and Promotion on the Consumption of Over-the-Counter (OTC) Pharmaceutical Products in San Martín de Porres, June 2018 Objective: To determine the degree of influence of advertising and promotion on the consumption of OTC pharmaceutical products. Methodology: A descriptive, observational, cross-sectional study was conducted with a sample of 244 users, grouped by age (18–25, 26–40, 41–60, and ≥60 years) and gender (male/female). Results: The degree of influence of advertising and promotion on the purchase of OTC medicines was high; 61.89% reported being influenced, while 38.11% indicated no influence. The main types of advertising and promotion influencing consumption were: television (63.93%), posters (14.75%), radio (14.35%), magazines (0.81%), and others (6.15%). Regarding knowledge of adverse effects, 33.20% of participants were aware, whereas 66.80% were not. The most frequently consumed medicines were Apronax (30.33%), Panadol (11.48%), Panadol Antigripal (9.02%), and Dolocordralán (8.61%). The population rated pharmaceutical advertising as excellent/good (25.82%), fair (64.75%), poor (4.10%), and very poor (0.82%). Male participants predominated (56.56%) compared to females (43.44%). Conclusions: The influence of pharmaceutical advertising and promotion on users’ purchasing decisions of OTC products is high, with television exerting the greatest impact. Most users reported lacking knowledge about adverse effects.
Acceso abierto
Publicidad farmacéutica de antigripales y automedicación en usuarios de la botica Unión del distrito de San Antonio. Huarochiri – 2021
(Universidad Privada Norbert Wiener, 2021-08-13) Ayala Niño, Norma Luz; Bruno Quispe, Mayra; Ñañez del Pino, Daniel
OBJECTIVE: To determine the relationship between pharmaceutical advertising for cold and flu medications and self-medication among users of the Unión drugstore in the district of San Antonio-Huarochirí in 2021. METHOD: Data collection was used as the instrument to test our hypothesis through statistical analysis. The research method was scientific-deductive and observational, descriptive, prospective, cross-sectional, and correlational. RESULTS: Of a total of 347 users, the most consumed cold and flu medication groups were analgesics (76.9%), followed by antihistamines (33.4%). CONCLUSIONS: It is concluded that pharmaceutical advertising significantly influences users of the Unión drugstore to self-medicate with cold and flu medications.
Acceso abierto
La publicidad farmacéutica y el consumo de medicamentos de venta libre (OTC) en usuarios de la botica SUPERFAR de Barrios Altos – Cercado de Lima, 2022
(Universidad Privada Norbert Wiener, 2022-05-20) Palacios Valverde, Francisco Teodoro; Ochoa Ayvar, Leydi Diana; Esteves Pairazaman, Ambrocio Teodoro
This research was conducted in an adult population due to the observed high rate of over-the-counter (OTC) medication acquisition and misleading advertising in mass media, which motivated the study of this issue. The objective was to determine the relationship between pharmaceutical advertising and the consumption of OTC medications among users of the SUPERFAR drugstore in Barrios Altos, Cercado de Lima, in 2022. The methodology used was a quantitative approach, a non-experimental cross-sectional design, and a correlational scope. The sample consisted of 269 users, who were administered a 20-question questionnaire via the survey technique. SPSS Version 22 was used for the results, and Spearman's correlation test was used at a 5% significance level. The correlation for the general hypothesis was determined, yielding a p-value of 0.000 and a Spearman's Rho value of r= 0.729, indicating a strong and direct correlation between the two variables. Conclusion: A significant relationship was established between both variables.
Acceso abierto
Publicidad y consumo de productos farmacéuticos de venta libre (OTC) en usuarios que acuden a establecimientos farmacéuticos del distrito de Santa Anita. Julio, 2021
(Universidad Privada Norbert Wiener, 2022-01-17) Garcia Osorio, Carmen Elena; Rojas Cardenas, Nathalie Felicita; Ñañez del Pino, Daniel
Pharmaceutical industries currently make large investments in advertising for over-the-counter (OTC) products. As a result, people are influenced by the excessive information, sometimes overlooking adverse reactions, contraindications, and drug interactions. Therefore, the objective of this research was to evaluate the relationship between advertising and the consumption of OTC pharmaceutical products among users visiting pharmaceutical establishments in the Santa Anita district in July 2021. Methodology: The approach was quantitative, with an observational, analytical, cross-sectional, and prospective design. The population was divided into age groups (18–25, 26–40, and 41–60 years) of both sexes. The sample consisted of 402 users. A survey, previously validated by expert judgment and reliability analysis, was used to measure the level of perception and attitude toward advertising and its relationship with the study variables. Pearson's Chi-squared test was used for statistical analysis via SPSS Statistics. Results: 63.7% of participants had a medium level of perception and attitude toward OTC consumption in relation to advertising. The most consumed OTC medications were Panadol® 500 mg tablets (28.4%), followed by Doloflam® 200 mg tablets (9.0%), and Alercet® 10 mg tablets (8.2%). The advertising media with the most impact were television (51.7%) and social media (26.1%), with the most used advertising element being the slogan (33.1%). Perception toward OTC consumption in relation to advertising was at a medium level (70.9%), and the attitude was also at a medium level (54.0%). Conclusion: A relationship exists between advertising and the consumption of OTC pharmaceutical products among users visiting pharmaceutical establishments in the Santa Anita district in July 2021.