Examinando por Materia "Encuesta"

Mostrando 1 - 3 de 3

Acceso abierto
Calidad del servicio y satisfacción de los clientes de la Cafeladería 4D de helados artesanales en Surco, 2022
(Universidad Privada Norbert Wiener, 2024-08-09) Morales Bravo, Diego Alonso; Castro Mejía, Percy Junior
El presente trabajo tiene como propósito presentar una tesis sobre calidad de servicio y satisfacción del cliente, para ello se utilizó la metodología de enfoque cuantitativo. Sobre esto se tiene en consideración que no todas las empresas consideran a la satisfacción del cliente como principal, sin embargo; es importante tenerlo en cuenta Por conclusión, es importante que se de a todos los clientes una cartilla a llenar sobre recomendaciones para así poder mejor el servicio y garantizar la satisfacción del cliente.
Acceso abierto
Influence of the marketing mix (7p's) on patient satisfaction for the promotion of the American dental medical center in Santiago de Surco, Lima – 2022
(Universidad Privada Norbert Wiener, 2023-05-08) Mejia Rivera, Manuel Adolfo; Rojas Ortega, Raúl Antonio
The study aims to determine the relationship between the marketing mix (7P's) and patient satisfaction for the promotion of a dental center in Lima, 2022. The methodology employed was hypothetical-deductive, with a quantitative approach. The study was applied, non-experimental, and correlational in design. The population consisted of 400 patients who visited the Centro Médico Odontológico Americano, with a sample of 196 patients selected probabilistically by simple random sampling, who met the inclusion and exclusion criteria. The instrument used was a survey consisting of two questionnaires: the first about the marketing mix (7P’s), containing 34 questions, and the second to assess patient satisfaction, containing four questions. The content of the survey was validated through expert judgment by three professionals with Master's and Doctorate degrees. Results showed that most patients agreed with the marketing mix (7P’s), and 73% agreed with their level of satisfaction. Additionally, 17% were completely satisfied with the marketing mix. The Spearman's Rho coefficient was 0.506, and the p-value was 0.000. Conclusion: It was concluded that there is a significant relationship between the marketing mix (7P’s) and patient satisfaction, with 73% agreeing and a p-value of 0.000 (p < 0.05).
Acceso abierto
Oral hygiene habits and gingival recession in patients seen in clinics private dental offices in the city of Arequipa, 2022
(Universidad Privada Norbert Wiener, 2023-04-10) Cornejo Palomino, Jazmín Estela; Aguirre Morales, Anita Kori
The sample consisted of 384 individuals aged 18 to 59 years residing in the city of Arequipa. Data collection was done using surveys and observations. To assess oral hygiene habits, a 14-item questionnaire was used, and for evaluating gingival recession, an observation form was used to record measurements based on the Cairo classification of gingival recession. Both measurement instruments were validated and approved by an expert committee. Results showed that 77.60% of patients reported regular use of physical elements, 95.05% reported regular use of chemical elements, and 60.16% had a diet that is frequently cariogenic. Meanwhile, only 81.25% did not present gingival recession. Conclusion: No statistically significant relationship was found between oral hygiene habits and gingival recession, as the Spearman correlation statistic showed a significance of 0.221.