Examinando por Materia "Estrategias de comunicación"

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    Estrategias de comunicación y esfuerzo contra la anemia en la Municipalidad Distrital de Belén, Loreto 2023
    (Universidad Privada Norbert Wiener, 2024-07-19) Villanueva Ames, Sheily; Cuba Carbajal, Néstor
    This study determined the influence of communication strategies on the fight against anemia in the Belén District Municipality, Loreto, 2023. The hypothetical-deductive method was used, employing a quantitative approach within a correlational and explanatory research design. A non-experimental, cross-sectional design was used. The sample consisted of 100 participants, who completed a questionnaire that measured the study variables. The results indicated a significance level of 0.000 in the Kolmogorov-Smirnov normality test, thus determining the application of Spearman's rank correlation coefficient. In this regard, a significant relationship was found between the communication strategies variable and the fight against anemia (Rho = 0.887). Furthermore, a relationship was found between the launch strategies dimension and the fight against anemia." (Rho=0.879); trust strategies in the fight against anemia (0.885); traditional media in the fight against anemia (Rho=0.888); and social media in the fight against anemia (Rho=0.901). This suggests that these strategies contribute to measuring the impact and promotion of the content developed for the target audience, based on the credibility and reliability of the information through appropriate channels to achieve greater reach.