Examinando por Materia "Productos de Venta Directa al Consumidor"

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    PublicaciónAcceso abierto
    Influencia de la publicidad y propaganda en el consumo de productos farmacéuticos de venta libre (OTC) en el distrito de San Martín de Porres. Periodo junio 2018
    (Universidad Privada Norbert Wiener, 2018-11-21) Juica Paucar, Pablo Rodolfo; Valeriano Romero, Vanessa Cristina; López Parra, Ronal Rosendo
    Influence of Advertising and Promotion on the Consumption of Over-the-Counter (OTC) Pharmaceutical Products in San Martín de Porres, June 2018 Objective: To determine the degree of influence of advertising and promotion on the consumption of OTC pharmaceutical products. Methodology: A descriptive, observational, cross-sectional study was conducted with a sample of 244 users, grouped by age (18–25, 26–40, 41–60, and ≥60 years) and gender (male/female). Results: The degree of influence of advertising and promotion on the purchase of OTC medicines was high; 61.89% reported being influenced, while 38.11% indicated no influence. The main types of advertising and promotion influencing consumption were: television (63.93%), posters (14.75%), radio (14.35%), magazines (0.81%), and others (6.15%). Regarding knowledge of adverse effects, 33.20% of participants were aware, whereas 66.80% were not. The most frequently consumed medicines were Apronax (30.33%), Panadol (11.48%), Panadol Antigripal (9.02%), and Dolocordralán (8.61%). The population rated pharmaceutical advertising as excellent/good (25.82%), fair (64.75%), poor (4.10%), and very poor (0.82%). Male participants predominated (56.56%) compared to females (43.44%). Conclusions: The influence of pharmaceutical advertising and promotion on users’ purchasing decisions of OTC products is high, with television exerting the greatest impact. Most users reported lacking knowledge about adverse effects.
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    PublicaciónAcceso abierto
    Perfil del consumidor y preferencias de colágeno en usuarios de la farmacia Martínez San Juan de Miraflores. Lima. 2024
    (Universidad Privada Norbert Wiener, 2024-11-13) Chuquillanqui Humpire, Deysi Milagros Shirley; Martinez Parado, Jalo Ulices; Guadalupe Sifuentes de Posadas, Luz Fabiola
    In this research, the Objective was sought: to determine the relationship between the consumer profile of the Martínez pharmacy in San Juan de Miraflores and their collagen purchasing preference Lima - 2024. Method: A deductive method was used with a quantitative approach, using an applied non-experimental design. The initial sample was made up of 384 participants, of which 4 data were excluded due to specific criteria, resulting in a total of 380 data analyzed. The main technique used was the survey, implemented through a structured questionnaire as a data collection instrument. Result: For statistical analysis, SPSS software version 26 was used. The findings revealed an RHO Spearman correlation coefficient of 0.555, with a two-sided significance of 0.000. According to the established decision rule (significance p < 0.05). Conclusions: it is concluded that there is a statistically significant relationship between the consumer profile of the Martínez pharmacy in San Juan de Miraflores and their collagen purchasing preference. This indicates that consumers' individual characteristics and purchasing behaviors are significantly linked to their decisions to purchase collagen products from this specific pharmaceutical outlet.
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    PublicaciónAcceso abierto
    Publicidad farmacéutica de antigripales y automedicación en usuarios de la botica Unión del distrito de San Antonio. Huarochiri – 2021
    (Universidad Privada Norbert Wiener, 2021-08-13) Ayala Niño, Norma Luz; Bruno Quispe, Mayra; Ñañez del Pino, Daniel
    OBJECTIVE: To determine the relationship between pharmaceutical advertising for cold and flu medications and self-medication among users of the Unión drugstore in the district of San Antonio-Huarochirí in 2021. METHOD: Data collection was used as the instrument to test our hypothesis through statistical analysis. The research method was scientific-deductive and observational, descriptive, prospective, cross-sectional, and correlational. RESULTS: Of a total of 347 users, the most consumed cold and flu medication groups were analgesics (76.9%), followed by antihistamines (33.4%). CONCLUSIONS: It is concluded that pharmaceutical advertising significantly influences users of the Unión drugstore to self-medicate with cold and flu medications.