Examinando por Materia "Social media"

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    PublicaciónAcceso abierto
    Implementación de un gestor de contenidos para impulsar las ventas a través de un E-Commerce en la empresa Pulso Grafico S.R.L
    (Universidad Norbert Wiener, 2023-04-22) Alfonso de la Cruz, Jesús Johnnathan; Iparraguirre Villanueva, Orlando Clemente
    El presente trabajo tiene como propósito presentar un informe de suficiencia profesional, donde se analizó la experiencia laboral, por ello se utilizó la metodología empírica porque nos basaremos en argumentos e intercambiaremos información con las teorías de calidad de software y sistema web citadas, aportando documentación que acredite mi experiencia en Pulso Gráfico S.R.L., utilizando la metodología Scrum, una metodología ágil muy usada para acelerar el proyecto. Este gestor de contenidos permitirá a la empresa poder reducir tiempos, costos en los procesos, ofrecer los productos y servicios de manera más ordenada, mejoró la relación cliente - empresa. La empresa brinda el servicio de publicidad y marketing, siendo una solución en el mundo publicitario que toda empresa, negocio o entidad que requiere para poder hacerse notar en el mercado, siendo así una muy buena alternativa en estos últimos 8 años en Perú. La implementación de un gestor de contenidos previamente aprobada por la gerencia surge como consecuencia de los problemas y contratiempos que últimamente han sido muy notorios en la empresa, principalmente en el área de ventas y marketing, la falta de orden, inventario, estrategias de marketing digital, etc. Finalmente, las conclusiones después de implementar un gestor de contenidos, cumplió en dar solución a todos los objetivos planteados: hacer eficiente el proceso de ventas, tener un inventario ordenado y una plataforma lista para aplicar estrategias de marketing digital.
  • Miniatura
    ÍtemAcceso abierto
    Influencia de las redes sociales en la captación de pacientes odontológicos nuevos en una clínica dental privada en Lima – Perú, 2021.
    (Universidad Privada Norbert Wiener, 2021-12-16) Calderón Garay, Rodrigo; Chanamé Marín, Ann Rosemary
    The main objective of this research was to determine the influence of social media on the acquisition of new dental patients in a private dental clinic in the city of Lima. A quantitative, observational, descriptive, cross-sectional study was conducted. A questionnaire based on the one presented by Alalawi et al. (2019) was used, consisting of 22 questions (Cronbach's Alpha of 0.71), and was administered virtually to 187 patients. The results highlight the importance of social media, with Facebook having the highest prevalence at 46.52%, followed by Instagram at 32.62%, TikTok at 18.18%, and the least presence on Twitter at only 2.67%. The factors influencing the choice of a dental service were the facilities and technological equipment (79.68%), followed by recommendations from friends and/or family (62.56%), and the least important factor was whether the dentist works for the state (11.76%). Regarding the factors influencing the search for the dentist’s social media for the choice of dental services, posts showing before-and-after treatment (70.06%) were the most influential, followed by the original and engaging content posted by the dentist (58.29%), and lastly, the number of "likes" the dentist has on social media (26.74%). According to demographic data, both male and female patients aged 18-29 showed a higher preference for Facebook, while those aged 30-59 preferred Instagram and TikTok. The study concludes the importance of social media in acquiring new dental patients.
  • Miniatura
    ÍtemAcceso abierto
    Use of social networks and perception of electronic professionalism in dentistry students of a private university in Metropolitan Lima, 2023
    (Universidad Privada Norbert Wiener, 2024-06-05) Salvatierra San Miguel, Sheyla Iomira; Marroquín García, Lorenzo Enrique
    The objective of this study was to determine whether there is a relationship between the use of social media and the perception of electronic professionalism among dental students at a private university in Metropolitan Lima in 2023. A non-experimental, quantitative, and descriptive correlational methodology was used, with a sample of 120 students who were administered questionnaires. The results revealed that within the group of students who perceived electronic professionalism as regular, 20.8% had a medium level of social media use, while 45.8% had a high level of use. On the other hand, regarding students who considered electronic professionalism as good, 10.0% had a medium level of social media use and 23.3% had a high level of use. However, statistical analysis showed a very low correlation, close to zero, between social media use and the perception of electronic professionalism (Rho = 0.013). In conclusion, this study found no evidence of a significant relationship between social media use and the perception of electronic professionalism among dental students at the private university in Metropolitan Lima in 2023.