Sustainable Fashion and Consumption Patterns in Peru: An Environmental-Attitude-Intention-Behavior Analysis
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Date
2022-08-12Author(s)
Leclercq-Machado, Luigi
Alvarez-Risco, Aldo
Gómez-Prado, Romina
Cuya-Velásquez, Berdy Briggitte
Esquerre-Botton , Sharon
Morales-Ríos, Flavio
Almanza-Cruz, Camila
Castillo-Benancio, Sarahit
Anderson-Seminario, Maria de las Mercedes
Del-Aguila-Arcentales, Shyla
Yáñez, Jaime A.
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“This study aims to outline the influence of Environmental Attitude (EA) in Purchase Intention (PI) and Purchase Behavior (PB). The Theory of Reasoned Action (TRA) was extended by adding
Environmental Concern (EC) and Perceived Environmental Knowledge (PEK) as EA predictors.
A total of 396 responses from Peru were analyzed through Partial Least Squares Structural Equation
Modeling (PLS-SEM). In the findings, Environmental Attitude acts as a mediator between Environmental Concern and Perceived Environmental Knowledge, and Purchase Intention. Additionally,
this actual interrelationship results in a positive relationship with Purchase Behavior. Subjective
Norms were not an essential predictor of Purchase Intention, which validates previous studies. Our
findings suggest that Peruvian consumers prefer sustainable clothing because they are concerned
with and aware of current environmental issues. Consequently, their attitude is shaped based on
environmental concern and perceived environmental knowledge, resulting in an increasing intention
to buy sustainable clothes, which are aimed at reducing environmental impact. The research findings
may support the marketing and selling strategies of firms to show that their brands are green and
can generate more interest in current and future customers. The novelty is based on using the partial
least squares structural equation modeling (PLS-SEM) technique“
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