Odontología

URI permanente para esta colecciónhttps://hdl.handle.net/20.500.13053/23

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Examinando Odontología por Línea de Investigación "Economía, empresa y salud"

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  • Miniatura
    ÍtemAcceso abierto
    Knowledge of dental marketing of dental surgeons of the Clinica estomatológica Victor Raul Haya de la Torre, Lima-Perú; 2021
    (Universidad Privada Norbert Wiener, 2021-12-11) Salas Arana, Loida Raquel; Iturria Reátegui, Ingrid Rosa Isabel
    Objective: To evaluate the knowledge of marketing among dentists. Materials and Methods: This was an observational, descriptive, and cross-sectional study. The sample consisted of 88 dentists working at the “Clínica Víctor Raúl Haya de la Torre” in the district of Breña, Lima, Peru. The relationship between variables was determined using the Chi-square test. Results: The study found that 69.3% of dentists had a "good" level of marketing knowledge, while 30.7% had a "poor" level. No relationship was found between knowledge and age (P:0.351), sex (P:0.606), years since graduation (P:0.081), work experience (P:0.358), or area of occupation (P:0.159). Conclusions: A total of 69.3% of dentists had a "good" level of marketing knowledge. No relationship was identified between knowledge and age, sex, years since graduation, work experience, or area of occupation.
  • Miniatura
    ÍtemAcceso abierto
    Level of quality of attention at the Private Dental Clinic New Smile according to the perceptions and expectations of patients, Lima 2018
    (Universidad Privada Norbert Wiener, 2019-05-31) Mitma Prado, Noner; Nazario Riquero, Renzo Nicolás
    This research aimed to evaluate the quality of care from patients' perspectives at the private dental clinic Nueva Sonrisa, considering both their perceptions and expectations. The study was observational, descriptive, prospective, and cross-sectional. The sample size consisted of 134 patients aged 22 to 39 years, who completed the SERVQUAL instrument, which is designed to assess the "service quality" provided by businesses. Results: It was observed that 58.3% of satisfied patients were aged between 22 and 27 years, with a significant relationship found. Regarding gender, 44.2% were men and 55.8% were women, with no significant relationship identified. Additionally, approximately 83% of the patients were recurring clients. Conclusion: The majority of patients expressed satisfaction with the service provided at the private dental clinic Nueva Sonrisa.